News

  • 17 Mar 2016 9:35 AM | Anonymous

    There will be no MidSouth NAMA Chapter event in April so everyone can join us in Kansas City for three fast-paced days guaranteed to grow your professionalism and widen your professional circle...and have a little fun. You’ll walk away with ideas you can put to work in your organization immediately.

    2016 Agri-Marketing Conference
    Kansas City, MO
    April 13-15

    Conference Program
    Register to Attend
    More Information

  • 04 Feb 2016 10:30 AM | Anonymous
    Please save the date for one of the chapter’s favorite annual events — the NAMA Student Marketing Competition. Our two university affiliate chapters — University of Tennessee – Martin and Mississippi State University — are preparing for the national New Products Marketing competition in April. Their eyes are on the prize and we want to do all we can to prepare them for the NAMA national convention.
     
    We’ll hear both groups’ presentations, review their business plans and offer much-appreciated feedback to help them in the national competition. Please be a part of this important meeting to help future MidSouth agribusiness professionals.  This year we will be asking our student groups to join us via video conference to help simplify things and save on travel time.

    When: Friday, February 19th, 11:30am (first presentation begins at 11:30 so arrive in time)
    Where: Archer Malmo Offices, 65 Union Ave, 5th Floor
    Cost: TBD

    Registration is not open at this time. 

  • 27 Oct 2015 10:14 AM | Anonymous

    To kick off our new year, the MidSouth chapter hit the road for an Ag Tour. On September 25, we boarded a bus heading East into the beautiful rolling countryside of western Tennessee. Our destination – John & Debra Bradley’s heritage Spring Valley Farms. Along with his lovely wife, our very own John Bradley, formerly of Monsanto and FBSciences, played host to the group.

    John and Debra have both “retired” to a more than full time job running John’s family farm. It has been designated as a Century Farm as it has stayed in his family for over 100 years. They manage 150 head in a cow/calf operation. The beef they produce is sold custom and direct to customers. They raise natural beef because they believe in the quality it gives their customers. John is proud of their herd health program and believes it keeps them from having to use as many antibiotics (part of their natural beef pledge). As if this wasn’t enough, Debra has 40 bee hives which she manages. She has a waiting list for the honey that these hives produce. John and Debra have equal roles in all of their operations and it keeps them going 24/7. They look forward to taking on some help so that maybe they can slow down in their “retirement”.

    The NAMA bus arrived mid-morning at the Bradley’s house which was stunning in every aspect. The group was able to hear the history of the farms and what they currently do while hamburgers cooked outside on the grill. After a wonderful lunch, featuring Debra’s homemade fixings, we boarded the bus to see more of the farms. It was like a walk back through John’s childhood as he showed us where he grew up and the houses his family owned. The tour was complete with an up-close look at the 100+ year old barn built by his grandfather. Hand hewn lumber, no nails or hinges. It was a masterpiece. It was a great day for the MidSouth chapter. Full of learning, friends, and good food!





  • 16 Sep 2015 11:30 AM | Anonymous

    Best of NAMA: Creative Feed

    The Call for Entries is now live on the NAMA website! Click here to access all the information you need to submit your best work.

    New for 2016!

    As you look over the Call for Entries you’ll notice some changes. Over the past several months a special task force met and has made enhancements and updates to the Best of NAMA Program. We think the changes reflect what’s happening in the industry today. Of course if you have questions or need category clarifications, please call the national office at (913) 491-6500. The deadline to submit your work is October 9, 2015.

    Special thanks to Colle+McVoy for creating the Call for Entries!

  • 27 Aug 2015 11:41 AM | Anonymous

    The Memphis Chapter of the American Marketing Association is hosting their September luncheon at Skyline Exhibits MidSouth. Below is the information about their event.








    How can you promote your business to hundreds of potential new customers while gaining new contacts and service providers for your company? By participating in a trade show! But as with all marketing, measurement is key.

    Who: Micheal Segliman

    What: Trade Show Marketing & Metrics

    Where: Skyline Exhibits MidSouth, 3895 Vantech Drive Suite 9

    When: Thursday, September 3, 2015 from 11:30 am - 1:00 pm

    **Must RSVP by Monday, August 31, 2015 at 5:00 pm

    More than ever, metrics are needed everywhere and trade shows are no exception. Some of the ways successful trade show marketing strategies can be measured is through generated leads and profits. Our September luncheon will focus on several essential activities that can be done throughout all stages of the trade show to get the results that you want.

    Join the Memphis Chapter of the American Marketing Association on Thursday, September 3rd, to find out what strategies you need to be implementing at your next trade show. 

    Get more details about the event and our guest speaker Michael Segliman, Skyline MidSouth sales and general manager! 



  • 24 Aug 2015 12:02 PM | Anonymous

    Progeny Ag Products is looking for a Marketing Specialist. Please forward this information if you know a good candidate!

    Overview: The Marketing Specialist is responsible for communicating the desired message to the public to ensure Progeny Ag Products meets their sales goals.

    Job Description:

    • The successful candidate for this position will demonstrate strategic thinking and problem-solving skills and will exhibit the capability to lead and coordinate complex, business-critical projects, working with multiple departments and agencies.
    • Strategic and tactical marketing/communications competency and a successful track record of building and managing business-critical communications projects is desired.
    • Works with the sales team to develop a deep understanding of client needs and define marketing strategies for our products. Implementation of annual marketing strategy which would include but not limited to the following: 
      • Public relations
      • Advertising
      • Brand development
      • Design brochures, direct mail, newsletters
      • Manage & develop website
      • Manage social media accounts & develop social media campaigns
    • Help coordinate & execute meetings, presentations, programs, & special events and participates & represents company in some activities. (Midsouth Farm & Gin Show, Annual Field Day, Roll-out Meeting, Crop Consultant Days, etc.)

    Job Skills & Requirements:

    • Bachelor’s degree, preferably in Marketing, Graphic Design or Agriculture areas.
    • Ability to communicate & interact effectively with internal & external contacts.
    • Team-building and leadership skills required.
    • Experience with graphic design, Microsoft programs, & website development.
    • High attention to detail & organizational skills.
    • Must live or be able to commute to Northeast Arkansas.
    Qualified candidates send resume to Hillary Spain, Customer Development Manager at hillary@progenyag.com

  • 13 Aug 2015 9:33 AM | Anonymous

    We are excited to kick off another great year of programs with a Gate to Plate farm visit. On Friday, September 25, 2015 we will be visiting John and Debra Bradley's family farm, Spring Valley Farms (SVF), where they raise beef cattle, honey, and hay that is sold direct to consumers.

    This will be a full-day event. We will board a chartered bus and travel a couple of hours east to spend the day learning about their operations and enjoying a home-cooked meal of SVF burgers with all the fixings. 

    Want to learn more about SVF, John and Debra are very active on their farm's Facebook page or you can visit their website

    Check out the Events section of our website for more information about this trip and to save your seat on the bus!



  • 15 May 2015 12:47 PM | Anonymous

    Our May meeting backdrop was the world-famous World Championship Barbecue Cooking Contest, a part of the Memphis in May International Festival. Our very own Kelli Polatty, a member of the legacy Swine & Dine Cooking Team, hosted our MidSouth NAMA group on Thursday, May 14th. Kelli has been a member of this team for 17 years, and was nice enough to step away from her team duties to entertain our NAMA friends.  

    Everyone on the team has a job to do, the most important one being the pit master.  Carl Pfeifer has been one of the team's BBQ pit masters for over 30 years. Carl took the group behind the scenes to show off the team's brand new custom cooker, and walk through the whole cooking process.  Without giving away too many trade secrets, the Swine & Dine’s winning pork shoulder is based on cooking temperature, seasonings, and timing of when things are seasoned during the 17 hour cooking process.   

    Along with their new $12,000 custom cooker, Carl was also boasting about the new technology that the team was using this year.  A new "Guru" website application allows him to monitor the temperature of the meat from his hotel room.  If the temperature rises too high, he can turn on a fan with a click of a button.  "It's new level of cooking" Carl said.  He added, "It's all about consistency. Consistency of meat, preparation and temperature yield a consistent product".  This concept was immediately familiar to our fellow agri-marketers, not so different from Precision Ag!

    It was a good end to our year.  Twenty-four members and guests were in attendance.  And the pulled pork was to die for!

    Thanks to the Swine & Dine team for hosting!














  • 11 May 2015 10:24 AM | Anonymous

    The Swine and Dine booth (S-347) is in the section with other shoulder teams near the south end of the park (between the Bluff entrance and South entrance). 

    There are no parking garages near these entrances, however, there is street parking available. 

    Bluff/Butler Stairs Entrance
    Located near the TN Brewery with street parking on Tennessee St., Wagner, Butler, and Front St. 

    South Entrance
    Street parking near the South entrance is on W. Georgia Ave

    Register to Attend by Tuesday, May 12th

    PLEASE NOTE:  The $20 cost for this event is for LUNCH ONLY and does not include any tickets. On Thursday, gates are open at 11 and there is no admission fee for people entering between 11 a.m. and 1 p.m.  



    WCBCC Map on MemphisInMay.org

    Additional Parking from DowntownMemphis.com 

Chapter Mailing Address

8275 Tournament Drive, Suite 255
Memphis, TN 38125
MidSouthNAMA@gmail.com

National NAMA

11020 King Street, Suite 205
Overland Park, KS 66210
agrimktg@nama.org

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